Privacy & Cookies

Updated 11 November 2026. This notice explains how Brand Promotions UK Ltd, trading as Brand Identity, uses customer information for its DecoNetwork stores, including Brand Identity Schoolwear and DecoPrint.

Who is responsible for your information?

Brand Promotions UK Ltd is the controller of the customer information we use to run our business. Contact Louise Jacob, Director, at louise@b-id.co.uk or 01702 410044, or write to Unit 2, 555 Sutton Road, Southend-on-Sea, Essex, SS2 5FB.

Information we collect

We collect the information you provide when you enquire, create an account, place an order or request personalisation: your name, contact details, billing and delivery addresses, school or organisation, order history, messages, artwork and any names or initials you ask us to add to products. Our website platform also processes technical and transaction information, including IP addresses, login and session information. Payment providers process payment details; DecoNetwork states that credit-card details are not stored by its platform.

Please provide only information needed for your order. Parents and carers should place schoolwear orders for children. A child’s name or initials supplied for embroidery are used to fulfil that request, not to market directly to the child.

Why we use it and our lawful bases

• Orders, personalisation, payment, delivery and customer support: to take steps at your request and perform our contract with you.
• Accounting, tax and other statutory records: to meet legal obligations.
• Responding to enquiries, maintaining business records, preventing misuse and resolving complaints: our legitimate interests in running a secure, efficient business and providing customer service, balanced against your rights.
• Optional email marketing: your consent where required. You can unsubscribe using the email link or contact us. Withdrawing marketing consent does not stop essential messages about your order.

Who receives information?

Information is accessed by staff who need it for their work and by service providers involved in hosting and operating the website, handling payments, delivering goods, communications and business administration. These include DecoNetwork as our ordering and production platform, the payment provider used for your transaction and the courier used for your delivery. We may disclose records to professional advisers or public authorities where necessary or legally required. We do not sell personal data.

Where website information is processed

DecoNetwork is an Australian provider. Its published documentation states that its core application and customer data are hosted in the United States, so using this store involves processing outside the United Kingdom. Please read DecoNetwork’s hosting and international data-processing information. Contact us if you need further information about the arrangements applying to your data. Other providers have their own privacy information and processing locations.

How long we keep information

We retain information only as long as needed for the purpose collected. Order, payment and accounting records are kept for the applicable legal and accounting retention period. Enquiries and complaints are retained as needed to resolve the matter and deal with related claims. Account and saved-artwork records support account services and repeat orders; you can ask us to review or delete records where there is no continuing lawful need. Marketing records are kept while you remain subscribed, with a limited suppression record where needed to respect an opt-out. Retention depends on the record type, legal duties and any unresolved dispute.

Security

Our data-protection procedures include password-protected systems, restricted staff access, secure storage and disposal of confidential information. No online service can promise absolute security. Please keep your account password private and contact us if you suspect unauthorised access.

Your rights and complaints

Depending on the circumstances, you may ask for access, correction, erasure, restriction or portability of your information, object to processing based on legitimate interests, and withdraw consent where processing relies on it. Some rights have legal exceptions. Contact Louise Jacob using the details above; we may need to verify your identity.

You can also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint. We welcome the opportunity to address your concern first.

Cookies and external services

Cookies and similar technologies support website functions such as sign-in, sessions and the basket. Your browser lets you manage or delete cookies; blocking necessary cookies may prevent ordering or account functions from working. Where optional analytics or marketing technologies are used, consent is required unless a legal exception applies. Cookie choices are separate from agreeing to order terms.

External services reached through links, such as WhatsApp, social media, school websites, maps and payment services, have their own privacy notices. This notice covers our customer-facing stores; employee information is covered by separate internal arrangements.

Changes to this notice

We will publish updates here with a revised date when our arrangements or information change.